Sources say Apple plans to announce its foldable iPhone in September alongside the iPhone 18 Pro and Pro Max, rebutting a report about production delays

The report

It has been reported that Apple will unveil a long‑rumored foldable iPhone at its September event, appearing alongside the iPhone 18 Pro and Pro Max, according to Bloomberg’s Mark Gurman as carried on Techmeme. Short and sweet: Apple may finally step into the foldable ring. The claim pushes back on recent noise that mass production had slipped; that earlier story allegedly overstated delay risks.

The pushback

Sources familiar with Apple’s plans reportedly told Bloomberg the product remains on track for a fall debut, and supply‑chain cues, they say, support a September announcement. Apple has kept details tight — hinge design, display supplier, price — but the timing line matters because it frames whether Apple is late to a trend or poised to reset it. Who wouldn’t be excited? Foldables have been the tech world’s favorite experiment for years; now the big fish might be ready to swim.

Why it matters

If true, this would mark a major moment for both Apple and the broader smartphone market. Samsung and Google have nudged the category forward; Apple’s arrival could be the cultural inflection point that turns curiosity into mass adoption. Then again, Apple loves to surprise, and secrecy is its calling card. For now, watch September — and keep an eye out for more confirmations.

Sources: bloomberg.com