Match Group CEO says growing women’s share on Tinder is his “primary focus” as user numbers slip

It has been reported that Spencer Rascoff, CEO of Match Group, has made increasing the proportion of women on Tinder his “primary focus” in an effort to halt a slide in user engagement. The comment, relayed in an interview with the Financial Times, comes as the dating app faces a lopsided user base that analysts say is skewing the experience — and the numbers — in worrying ways.

The gender gap, spelled out

Sensor Tower analysis suggests about 75% of Tinder users are men, a striking imbalance that helps explain why retention and satisfaction can sour quickly. When one side of the marketplace dominates, matches become rarer and the app’s core value — helping people meet — deteriorates. So what’s the fix? More women. Simple in theory, stubborn in practice.

What Match says it will do

It has been reported that Rascoff framed the problem as a strategic priority rather than a sideshow: expect product tweaks, targeted marketing and possibly safety or verification features aimed at improving the experience for women. He didn’t lay out a step‑by‑step roadmap in public. But the message is clear: Tinder’s health isn’t just about adding users, it’s about balancing the room.

Why this matters

This is a moment of truth for match-making giants. Dating apps live and die by two-sided marketplaces; lopsided supply signals trouble and opens the door for competitors that promise a better, fairer experience. Can nudging the needle on gender balance bring Tinder back to growth? That’s the gamble Match Group is taking — and millions of would‑be swipes and shareholders will be watching.

Sources: ft.com