The Team Behind a Pro-Iran, Lego-Themed Viral-Video Campaign

Viral Lego propaganda

A YouTube channel called Akhbar Enfejari, or Explosive News, has found a ferocious niche: A.I.-generated, Lego‑style videos that turn geopolitics into blocky animation. World leaders become yellow bobbleheads, missiles become plastic bricks, and an uncanny, cartoonish soundtrack — an A.I. rap called “L.O.S.E.R” — provides the beat. The clips are blunt, often crude, and disturbingly catchy; millions of views later, they still land like a punchline aimed at a very raw subject. The emotional jolt is hard to shake: real deaths and ongoing war dressed up as toys. Trivializing? Absolutely. Arresting? You bet.

Spread and adoption

It has been reported that the Lego videos did not stay confined to fringe corners. Iranian-government accounts allegedly reshared some clips, Russian state media promoted them, and Western activists — including No Kings protesters — repurposed the imagery for their own theatrics. The content traffics in conspiracy and deepfake-era tropes: references to rumored assassinations, doctored health scares, even Epstein-file insinuations. The result is a surreal stew of propaganda, trolling, and viral aesthetics that’s both weapon and showreel for attention in a crowded media ecosystem.

Attribution and response

Some news outlets have suggested ties between Explosive News and Iranian state media — it has been reported that Telegram reposts and an apparent Revayat-e Fath watermark linked certain clips to state-affiliated channels — but direct lines of control remain unproven and, for now, contested. Explosive News insists it is “totally independent—no government. No military. No state TV,” and a spokesperson shrugged that “Revayat-e Fath” is simply the Persian title of two videos. “Let’s face it—if truth isn’t flashy, it’s kinda lonely,” they added. When pushed about possible links, the representative even joked, “Is there any way to prove that you are not connected to Jennifer Lawrence?!” The bigger question lingers: in an era when A.I. can make toys scream geopolitics, who gets to police the line between viral art and dangerous propaganda?

Sources: newyorker.com, Hacker News